In short; I believe that every big challenge needs to be approached with curiosity, passion, clarity and the power of teams. To combine marketing, growth, leadership, storytelling, customer experience and brand building with a strong "why" and determined to make a difference, to make an actual and tangible impact is what I love.
My track record shows that I always succeed by adding a level of disruption, which is a must in today's impossibly cluttered attention-driven world. But always with the utmost respect for the brand DNA, relevance and in tune with surrounding culture, which together makes up the success factor.