In short; I believe that every big challenge needs to be approached with curiosity, passion, clarity and the power of teams. To combine marketing, growth, leadership, storytelling, customer experience and brand building with a strong "why" and determined to make a difference, to make an actual and tangible impact is what I love. My track record shows that I always succeed by adding a level of disruption, which is a must in today's impossibly cluttered attention-driven world. But always with the utmost respect for the brand DNA, relevance and in tune with surrounding culture, which together makes up the success factor.
amuse is a next-generation record label, built on top of a digital distribution service. With custom-built technology and a vast access to music consumption data, we offer modern and artist-friendly services to independent talent across the globe. By monitoring rising hits and catalogs on a global scale, our teams find, license, and develop the platinum-selling tracks of tomorrow.
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